Goodbyes are hard but necessary. And a truly amazing chapter has come to an end for tennis icon, Serena Williams.

Beyond their impressiveness on the court, they have built platforms off the court too and serve as role models for Black women everywhere—something the Oscar-nominated film, King Richard, brings into focus.

“If I waited to be invited in, I would have never stood out,” says Serena Williams, encouraging women to be proactive and assertive in a newly unveiled ad. She’s empowering ladies to step up!