Article By Julie Anne Smith // EEW Magazine // Breast Cancer Awareness

Breast Cancer Awareness Month is in full swing, and EEW Magazine Online isn’t the only organization going out of its way to give back this year.

If you, like us, love making purchases that pull double duty—meeting a personal need and someone else’s at the same time—here are 5 brands making it a point to fight Breast Cancer this October.

The long-standing beauty brand our mothers and grandmothers used, has launched a limited edition pink refillable jar of its best-selling Olay Regenerist Whip. In honor of Breast Cancer Awareness Month, 100% of proceeds will benefit Bright Pink, the only national non-profit focused on the prevention and early detection of breast and ovarian cancer in young women.

This popular beauty brand has rolled out its Love Is the Foundation brush, now available at Ulta. In honor of Breast Cancer Awareness Month, for each one purchased, one will be donated to the Look Good Feel Better program, dedicated to improving the quality of life and self-esteem of people undergoing cancer treatment.

This personal care brand recently introduced Microbiomix Balancing Deodorant—an aluminum-free, baking soda-free, all-natural deodorant. In honor of Breast Cancer Awareness Month, Kinkō has released a limited edition Sakura Rose version of their all-natural deodorant. When you purchase it, 10% of each sale goes to The Rose Foundation, a leading nonprofit breast health care organization based in Texas.

Established department store chain, Macy's, has teamed with the Breast Cancer Research Foundation, dedicated to advancing the world's most promising research to eradicate breast cancer. In honor of Breast Cancer Awareness Month, “The Big Give Back” at Macy’s is donating 20% of the sales of its Idealogy collection t-shirts, which bear empowering slogans like “Fight like a girl,” to the foundation.

The beauty, household, and personal care company is partnering with the American Cancer Society in honor of Breast Cancer Awareness Month. Avon will be contributing 15% of the proceeds from the sale of three items: Kiss of Hope Nourishing Lipstick; Blush of Hope Radiant Blush; and Kiss of Hope Lip Dew.

There are many more brands getting involved in the fight against Breast Cancer, and you have many options to choose from. Be sure to do your research, and put your dollar to work to do some good in the world this October.

Have fun shopping!