By EEW Magazine News / David Klepper / Associated Press

As a rule of thumb, no one should believe everything they hear or read. Now a growing segment of society believes even less of the reports they receive though media because of divisiveness fueled by political polarization.

Nearly three-quarters of U.S. adults say the news media is increasing political polarization in this country, and just under half say they have little to no trust in the media's ability to report the news fairly and accurately, according to a new survey from The Associated Press-NORC Center for Public Affairs Research and Robert F. Kennedy Human Rights.

The poll shows Americans have significant concerns about misinformation and the roles played by the media, politicians, and social media companies.

“The news riles people up," said 53-year-old Barbara Jordan, a Democrat from Hutchinson, Kansas. Jordan said she now does her own online research instead of going by what she sees on the TV news. “You're better off Googling something and learning about it. I trust the internet more than I do the TV.”

That breakdown in trust may prompt many Americans to reject the mainstream news media often in favor of social media and independent websites, or widely distributed partisan news echo chambers that spread one-sided views, exacerbating the issue of polarization.

While a slim majority of Americans say they have some degree of confidence in the news media's ability to report the news fully and fairly, only 16% say they are very confident. Forty-five percent say they have little to no confidence at all.

The survey reveals the complicated relationship many Americans have with the media: A majority rate in-depth and investigative reporting as very helpful or extremely helpful for understanding the issues they care about, but they are more likely to say they regularly scan the headlines than read an in-depth investigative article. And while overall trust in the media is low, most respondents say the media is doing at least somewhat well in covering issues they care about.

Four in 10 say the press is doing more to hurt American democracy, while only about 2 in 10 say the press is doing more to protect it. An additional 4 in 10 say neither applies.

Partisan cable news outlets and social media platforms have driven the problem by conditioning many Americans to see one another as enemies, said Joe Salegna, a Republican who lives on Long Island, New York.

“I think it’s tearing this country apart," Salegna, 50, told the AP. "Since the 2016 election I think it’s gotten a lot worse.”

Coverage of recent presidential elections, the coronavirus pandemic, protests against police killings of Black Americans and other events convinced Janis Fort that the media can't be believed. One station will cover a story that others ignore, she said, leaving viewers unsure who to trust.

“Everyone tells a different story. The media does nothing but stir up fear," said Fort, a retired 71-year-old Republican who lives in Navarre, Florida. “For me, and for most of the people I know, we feel like we're totally in the dark.”

Research has shown that fragmentation of the media ecosystem, driven largely by the internet, has contributed to polarization. Experts say America's heightened political divisions have several causes — gerrymandering that reduces political competition, for example, or politicians who stoke fear and distrust — but media fragmentation and misinformation are making a clear impact, too.

“There still is good journalism, it’s just the internet has made it so that anybody can be a quote-unquote journalist,” said Chris Nettell, of Hickory Creek, Texas, who said he leans Democratic. “We have some news media that only goes after a certain segment of society, and then those people think, because it's all they read, that everyone else believes it too.”

Social media plays a key role, with nearly two-thirds of respondents saying that when they see a news story on social media, they expect it to be inaccurate. Those who said they rely on social media regularly for their news, however, were more likely to trust it than others.

“So many people get their information from social media, and people believe whatever they want to believe,” said Araceli Cervantes, a 39-year-old Chicago woman and mother of four who said she is a Republican.

So then, what do you believe?

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The poll of 1,002 adults was conducted March 30-April 3 using a sample drawn from NORC’s probability-based AmeriSpeak Panel, which is designed to be representative of the U.S. population. The margin of sampling error for all respondents is plus or minus 4.4 percentage points.