Article By EEW Magazine // Faith + Business

Chick-fil-A, affectionately known as the “Gospel Bird,” could rake in big bucks on Super Bowl Sunday at its location inside Atlanta's Mercedes-Benz Stadium.

But the chicken chain won’t be chickening out and breaking its custom of honoring the Sabbath just for a buck. It will shutter its doors on Feb. 3 for the match-up between the New England Patriots and Los Angeles Rams, thereby upholding its biblical policy.

Welp, looks like swarms of fans will have to get their food fix elsewhere.

Since the beginning, Chick-fil-A’s late founder, Truett Cathy, was a strong Christian. Those values, despite the changing culture, have not changed.

"Having worked seven days a week in restaurants open 24 hours, Truett saw the importance of closing on Sundays so that he and his employees could set aside one day to rest and worship if they choose — a practice we uphold today," the faith-based franchise said in a statement.

Occasionally, the chain breaks with tradition for good causes.

Despite its unconventional stance, Chick-fil-A’s growth has in no way slowed.  The brand currently operates more than 2,100 U.S. restaurants.

Chick-fil-A CEO Dan Cathy told FOX Business correspondent Gerri Willis that the chain’s sales surpassed $10.5 billion in 2018.

With chicken sales generating that kind of revenue, closing down on Super Bowl Sunday won’t hurt one bit.