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It’s About Time: ‘Aunt Jemima’ to finally retire its racist mammy image
The Aunt Jemima brand, established by Chris Rutt and Charles Underwood in 1889, now owned by Pepsi, is getting rid of the old logo and 130-year-old brand name as American corporations make sweeping changes to heed the calls for an end to long-held traditions and practices rooted in racism.