Keke Palmer surprises African-American change leaders with $200k+ to boost positive impact
Award-winning actress, singer & entertainer, Keke Palmer, partnered with McDonald's USA to surprise 22 young, Black leaders with a total of $220,000 to fund their community-driven initiatives during the Essence Festival of Culture. (Credit: McDonald’s via EEW Magazine Online)
By EEW Magazine Online News
McDonald's USA, through its Black & Positively Golden movement, surprised its Future 22 leaders with $10,000 each, totaling $220,000, during a celebratory event in their honor at the ESSENCE Festival of Culture presented by Coca-Cola®.
These grants were awarded to help further the community-driven causes of these 22 change leaders, introduced earlier this year. Award-winning actress, singer & entertainer, Keke Palmer, took part in the surprise announcement as the Future 22 spokesperson.
From a STEM educator who is leveling the playing field for Black and brown children in computer science to a financial literacy champion who is bridging the financial gap in inner cities, these visionaries are shattering ceilings and breaking barriers to create meaningful change in communities across the country. Since February, their stories have been told through an integrated marketing campaign that includes videos on social media, TV and radio spots voiced over by Keke, and more.
"It's an honor to join McDonald's to recognize and celebrate these awesome leaders, while also supporting their work and mission," said Keke. "They are creating bright futures for themselves and the next generation – and, really, all of us – and the excitement on their faces during the McDonald's surprise gave me joy."
During the celebratory event held at Essence Fest last weekend in New Orleans, which McDonald's sponsored for the 22nd year, Keke and Marissa Fisher, a second-generation McDonald's Owner/Operator in New Orleans, participated in a fireside chat moderated by McDonald's Senior Director of Cultural Engagement, Elizabeth Campbell, to inspire Future 22 leaders and provide tips on staying true to one's mission, finding balance while changing the world and paving the way for others, among other topics.
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